The interactions created in XDB by EXM

Last updated Wednesday, June 1, 2016 in Email Experience Manager for Developer, Administrator
Keywords: Messages, Sending, xDB

When you send an email campaign, the Email Experience Manager (EXM) creates an interaction in the Sitecore Experience Database (xDB) for each of the following email events:

  • Sent – one interaction for every sent email message.
  • Opened – one interaction when a contact opens an email message.
  • Clicked – one interaction when a contact clicks a link in the email message.
  • Bounced – one interaction when an email message bounces.
  • Unsubscribed – one interaction when a contact unsubscribes from an email message.
  • Spam – one interaction when a contact marks the email message as spam.


To avoid duplicate interactions in xDB, only one interaction is created if a contact opens an email message more than once within a short interval. The interval is specified in the EXM.DuplicateProtectionInterval setting in the Sitecore.EmailExperience.ContentDelivery.config file. The default value is 300 seconds.

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