Types of email campaigns

Last updated Wednesday, June 1, 2016 in Email Experience Manager for Marketer
Keywords: Messages

There are two types of email campaigns in Sitecore Email Experience Manager (EXM) and each has a set of templates that contain default content and layout. This makes it easy to create new email campaigns and enables you to focus on creating the best content for your email campaign.

If you need more flexibility or influence on the final layout of your email campaign, you can create your own templates or import and use a design from an existing webpage.

When you create a new email campaign, you first need to decide which type best serves the purpose of your email campaign. The type defines how you can use the email campaign, how it is configured, and how it is sent.

The two types are:

  • Regular email campaign – this type does not have any predefined content or recipients, so you create this type of email campaign from scratch. Use this, for example, if your company releases a new product in a specific country and you want to send an email campaign to all your contacts in that country to let them know that the product is now available for purchase.
  • Automated email campaign – this type is only used in relation to email engagement plans and is only sent automatically to one contact at a time when that specific contact triggers an event or goal in an engagement plan. Therefore, you cannot add a list of contacts to this type of email campaign.

    Use the automated email campaign when, for example, you want to send a confirmation to every contact who signs up for a newsletter, or if you want to send a special campaign offer to every contact who has visited your website but has not returned to the website in three weeks.