Using Device Detection

Last updated Wednesday, March 30, 2016 in Sitecore Experience Platform for Marketer, Developer

If you are a web developer creating responsive sites, or a marketer interested in campaigns that can personalize visitor experience for different devices, then let me introduce the Sitecore Device Detection Service. Here are eight examples of what can you do with Sitecore Device Detection.

  1. Use different page layouts for different devices
  2. Personalize site content for visitors with different devices
  3. Fine tune Goals and Events
  4. Set up conditions in the engagement automation for IP Geolocation
  5. Use device rules to create more complex predefined conditions
  6. See device reports and traffic generated in Experience Analytics
  7. Extend the list of rules available in the Rule Set Editor to match your marketing and site development needs
  8. Use Sitecore Device Detection API to program your custom code

Use different page layouts for different devices

Sitecore ensures that setting up a device layout is very customizable. You can use more than 500 device parameters to identify devices that visit your site and adapt the page layout accordingly. To simplify the way you use these parameters Sitecore Experience Platform out of the box has 12 of the most commonly used rules, plus one generic rule for easy access to any of the parameters. See the list of rules and parameters. To simplify the way you use these parameters the Sitecore Experience Platform has, by default, 12 of the most commonly used rules, plus one generic rule for easy access to any of the parameters. See the list of rules and parameters for Device Detection.

Personalize site content for visitors with different devices

You can use device rules to set up personalization on site pages. For example you could have a campaign that only targets iPhone users, or another that is more suited for a tablet browsing experience.

Fine tune Goals and Page Events

You can trigger goals or page events if a visitor uses a certain device when browsing your website pages. For example, you can trigger a specific goal when a visitor visits the site using any Android device. To define a goal or a page event, you just apply the same device rules that you use to define a page layout or create personalization.

All_DeviceDetection_SitecoreAzure_RuleSetEditor_Screenshot

Set up conditions in the engagement automation for Device Detection

You can apply device conditions to your engagement plans. For example, you could choose to send different emails to contacts who visited your site depending on whether they visited with an Apple device or a Google device.

All_DeviceDetection_SitecoreAzure_EngagementPlanDesigner_Screenshot

Use device rules to create more complex predefined conditions

If you frequently need to use the same complex rule on your site, you can create a predefined condition to simplify usage. For example, in the Marketing control panel, you can go to Personalization, Predefined conditions and set up your own minimal requirements for HTML 5 support in the device browser. After setting up a condition you can use it as a single rule "where predefined condition is true" without needing to remember all of the components.

All_DeveiceDetection_SitecoreAzure_MarketingControlPanelPersonalizationPredefinedConditions_Screenshots

See device reports and traffic generated in Experience Analytics

With the Experience Analytics tool you can see device reports and evaluate the traffic generated from different devices. Moreover you can see which device users generate more value for your business.

All_DeveiceDetection_SitecoreAzure_DeviceModelsReports_Screenshots

Extend the list of rules available in the Rule Set Editor to match your marketing and site development needs

If you frequently use one or several of the device parameters that are not present in the default set of rules, it makes sense to add a new custom rule to the list. You can extend the list of rules available in the rule set editor by creating custom rules for Sitecore Device detection.

Use Sitecore Device Detection API to program your custom code

If the default functionality is not enough for you, we are happy to offer access to the Device Detection API. With this API you can extend the Sitecore Experience Platform with your own custom solutions whether it is a sophisticated page layout or an advanced report.

Send feedback about the documentation to docsite@sitecore.net.