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Taxonomies allow you to identify and organize information about your marketing activities.
How to programmatically retrieve marketing taxonomy data for use in aggregation processing.
How to deploy marketing defintions in a scalable environment.
A centralized API for marketing definitions and taxonomy management
How to manage marketing definitions using the Marketing Operations API.
Identify and track contacts that come to your website.
Create taxonomy tags to identify campaigns, referring channels and other information about your marketing...
Digital marketing assets are items from the Media Library to which you apply a taxonomy tag
Channels are the paths that contacts use to interact with your brand through campaigns.
You can create channels to track how contacts interact with campaign activites.
How to convert traffic types to channels.
Sitecore comes with a number of pre-defined offline channels and subchannels.
Sitecore comes with a number of pre-defined online channels and subchannels.
Complete code samples for registering page events programmatically
How to register page events in the xFile programmatically
Track where offline interactions occur
Use the interaction registry to track offline interactions in xDB
Configuring a content management server to register interactions in a scaled environment.
An outcome is a business significant result of a dialogue between a contact and a brand.
Organize your contacts with custom outcome groups and outcomes.
How to register or trigger outcomes in code