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A campaign is a promotion or advertising initiative designed to encourage people to visit a website....
The Campaign Creator is a tool which lets you to create and organize your campaign activities.
The Campaign Creator configuration settings
You can associate a campaign with various items, such as landing pages or registration forms.
You create campaigns in the Campaign Creator.
Campaign groups help you better organize your campaign activities.
Track online campaign activities by applying a campaign code.
Use filters to sort reports by different criteria, such as campaign group or channel
Track and measure how visitors engage with your website and campaigns.
Events track visitor activity on a website, building up a more complete picture of visitor behavior.
Failure actions are a type of event that prevent a visitor from completing an action or achieving a goal...
You can associate goals with items in the Experience Editor and the Content Editor.
You can associate events and failure actions with items in the Content Editor.
Goals are activities that contacts can perform on your website. You create goals in the Marketing Control...