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Digital marketing assets are items from the Media Library to which you apply a taxonomy tag
Channels are the paths that contacts use to interact with your brand through campaigns.
You can create channels to track how contacts interact with campaign activites.
How to convert traffic types to channels.
Sitecore comes with a number of pre-defined offline channels and subchannels.
Sitecore comes with a number of pre-defined online channels and subchannels.