Create an outcome and an outcome definition

Last updated Monday, May 23, 2016 in Sitecore Experience Platform for Marketer
Keywords: Personalization

Outcomes describe a visitor's journey from the initial contact to becoming a customer. Through a contact's path to becoming a customer, you can track the events they have triggered and the goals that they have converted on their journey. This provides you with an insight into how contacts interact with your website. You can also assign financial value to outcomes, which allows you to quantify the financial value of a contact for your organization.

This topic describes how to:

Create an outcome

To create a new outcome:

  1. In the Marketing Control Panel, in the content tree, click Outcomes.
  2. On the Home tab, in the Insert group, click Outcome Type.
  3. Enter the name of the new outcome in the dialog box and click OK.

    cms_MarketingControlPanel_newoutcome

  4. On the Home tab, in the Write group, click Save. On the Publish tab, in the Publish group, click Publish to perform a site publish.

Create an outcome definition

To create a new outcome definition:

  1. In the Marketing Control Panel, in the content tree, click Outcomes.
  2. Expand the node of the outcome you want to add a new outcome definition to.
  3. On the Home tab, in the Insert group, click Outcome Definition.

    cms_MarketingControlPanel_outcomedefinition

  4. Enter the name of the new outcome definition and click OK.
  5. On the Home tab, in the Write group, click Save. On the Publish tab, in the Publish group, click Publish to perform a site publish.

Note

To assign financial value to an outcome, on the Content tab, in the Data section, select Monetary Value Applicable.

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