If you are a marketer or a developer, and are interested in using the Sitecore IP Geolocation service with your Sitecore installation, then this article is intended for you.
If you are migrating from MaxMind, then feel free to skip to the section entitled Migrating from MaxMind. However, if you are a new customer signing up for Sitecore IP Geolocation services, you can learn about the tools and activities that marketers can benefit from by using Sitecore IP Geolocation. Visitors to your website also benefit from a more enhanced, personalized experience.
With IP Geolocation you can set up personalization for different geographical regions and view reports pertinent to those locations. For visitors to your website, you can identify their:
- Time zone
- Longitude and latitude
- Metro code
- Post code
- Business name
- DNS address
- IP address
- ISP name
You can use Sitecore IP Geolocation to:
- Personalize site pages for visitors from different regions
- Fine tune tracking for Goals and Page events
- Define conditions in the automation of Engagement
- Geographically segment contact lists
- See geolocation reports
- Find geolocation details in contact experience profiles
Personalize site pages for visitors from different regions
IP Geolocation is particularly useful for targeted marketing. You can set up personalization on pages by using the Rule Set Editor for IP Geolocation.
Fine tune tracking for Goals and Page Events
Another example of targeted marketing is that you can trigger goals and page events if a visitor from a certain location visits your website pages. You just apply the same rules that you use when creating a goal. Note that the goal in the screenshot below would only be triggered if the visitor came from Europe.
Define conditions in the automation of Engagement
A great tool for location-based campaigns, you can apply geolocation conditions to your engagement plans. For example, you could choose to send an email only to your contacts in or from London.
Geographically segment contact lists
You can also segment your lists by establishing rule sets, for example by location, gender, engagement value points, and so on.
See geolocation reports
Via the Experience Analytics tool, you can also generate reports from tracked visitor locations, giving you a better overview of the behavior of visitors at different locations.
Find geolocation details in contact experience profiles
Using the Sitecore IP Geolocation Service, you can gather geolocation details of the visitor such as the country, state, city, and the registered company name to build an Experience Profile for them.