Getting started with Sitecore IP Geolocation Service

Last updated Monday, January 23, 2017 in Sitecore Experience Platform for Developer, Administrator, Marketer

If you are a marketer or a developer, and are interested in using the Sitecore IP Geolocation service with your Sitecore installation, then this article is intended for you.

If you are migrating from MaxMind, then feel free to skip to the section entitled Migrating from MaxMind. However, if you are a new customer signing up for Sitecore IP Geolocation services, you can learn about the tools and activities that marketers can benefit from by using Sitecore IP Geolocation. Visitors to your website also benefit from a more enhanced, personalized experience.

With IP Geolocation you can set up personalization for different geographical regions and view reports pertinent to those locations. For visitors to your website, you can identify their:

  • Time zone
  • Longitude and latitude
  • Country
  • Region
  • Metro code
  • City
  • Post code
  • Business name
  • DNS address
  • IP address
  • ISP name

You can use Sitecore IP Geolocation to:

Personalize site pages for visitors from different regions

IP Geolocation is particularly useful for targeted marketing. You can set up personalization on pages by using the Rule Set Editor for IP Geolocation.

All_Cloud_Azure_RuleSetEditor_Screenshot

Fine tune tracking for Goals and Page Events

Another example of targeted marketing is that you can trigger goals and page events if a visitor from a certain location visits your website pages. You just apply the same rules that you use when creating a goal. Note that the goal in the screenshot below would only be triggered if the visitor came from Europe.

All_xDB_SitecoreAzure_FineTuneTrackingForGoalsAndPageEvents_Scrennshot

Define conditions in the automation of Engagement

A great tool for location-based campaigns, you can apply geolocation conditions to your engagement plans. For example, you could choose to send an email only to your contacts in or from London.

All_xDBCloud_SitecoreAzure_EngagementPlanDialogBox_Screenshot

Geographically segment contact lists

You can also segment your lists by establishing rule sets, for example by location, gender, engagement value points, and so on.

All_xDBCloud_SitecoreAzure_RuleSetEditor_Screenshot

See geolocation reports

Via the Experience Analytics tool, you can also generate reports from tracked visitor locations, giving you a better overview of the behavior of visitors at different locations.

Picture 1

Find geolocation details in contact experience profiles

Using the Sitecore IP Geolocation Service, you can gather geolocation details of the visitor such as the country, state, city, and the registered company name to build an Experience Profile for them.